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What We Care About

It is an embarrassingly long list.



First, run by a former lawyer for the U.S. Environmental Protection Agency, there is no question that making eco-friendly yoga products is our number one priority.   Lucky for us, made right, natural rubber is both the most eco-friendly and best performing yoga mat you can get.

We Plant a Tree for Every Mat Sold


Second, we are committed to giving back to the earth with every product sold. We want to leave the earth a better place than when we found it. As Jade mats come from trees, we decided to give back by planting a tree for every mat sold. And since 2006, through our partnership with Trees for the Future, we have done just that, planting over One Million trees so far.

U.S.-based Production


Third, we make our mats in the United States (with imported, non-Amazon, natural rubber). Given the many new stories we hear about tainted products coming out of China (where almost all other yoga mats are made) as well as working conditions there, this was not a hard decision for us.   With U.S. based production, we can be sure of what is going into our mats – as well as how workers are treated. “American made” still means a lot to us. It means we can be assured of compliance with US environmental laws, US consumer safety laws, US worker safety and US wage and hour laws. It also means quality. As a family owned company we do not have to answer to shareholders and can put our customers and our employees ahead of profits. While dollar costs may be lower with mats made in China, it is just not worth it.

Share Yoga with Others


Fourth, through our “Community Partners” program we also try to help out many very special people and organizations trying to bring yoga to those who might benefit from it, but might not otherwise have a chance to try - from schools to prisons and from hospitals to shelters.   To find out about some of our partners, click here. To apply for a grant for your organization – perhaps for a single mat for a raffle or auction or for a dozen mats to bring a class to a group in need, click here. JadeYoga encourages everyone to think about what more they might do. Please see our "Supported Causes" page for some ideas.

Dedicated Causes


Fifth, we have some causes and organizations that are very close to us. . For example, every Earth Day a portion of our sales goes to an environmental group our community helps select and on Black Friday and Cyber Monday, we give a portion of our sales to help support abused children.  From time to time see us release a special color mats to raise awareness and funds for other causes. For example every fall we release pink and raise money for breast cancer awareness, education, research and support. We also have raised money for autism though our Saffron mats. By far our most popular special color has been teal. $5 from the sale of every Teal mat goes to ovarian cancer causes. In fact, thanks to the support of our customers, we have been able to donate over $100,000 to ovarian cancer research and support. You can learn more about specific causes here.